Monday, September 3, 2007

Sad but True

According to an article linked at Ray Schroeder's Educational Technology News blog, "University students may be encouraged to be critical but they don't seem to question Google's ranking system, according to a recent study published in the Journal of Computer-Mediated Communication."

This is disheartening but hardly surprising considering that people are using the word google as a verb to mean "using a search engine to search the web." I cringe every time I hear someone use it that way.

As I understand it, Google ranks results based on popularity: how many people click on the link and how many other pages link to it. Popularity does not equal relevance.