- Linking (explorers)
- Lurking (occasional participants)
- Learning (regular contributors)
- Leading (committed, consistent contributors)
Derek Wenmoth, in his blog, on November 10, 2006, posted a diagram and explanation of the phases "many participants in the online environment move through . . . as they gain understanding and confidence":
- Consumer (not-yet-visible but active participants who "read and explor the posts of others")
- Commentor (now-visible participants who post comments in response to other people's posts)
- Contributor (active participants "who have started their own blogs or . . . initiate new threads on discussion forums")
- Commentator (leader who takes a broader view)
The parallels between the two schemes are obvious.
Here are some links for further reading on the subject: "The Art of Building Virtual Communities," "Cliff Figallo and the Evolution of Virtual Community," "Building Virtual Communities."